It’s no secret–if you want to buy your loved one some jewelry, you want to get the best bang for your buck, don’t you? After all, why spend $8,000 for a ring worth that much, when you can spend $500 for the same ring? Even a ring which appraises at MORE than $8,000.
So how do you do it? How can you buy top quality jewelry for only a fraction of what you would pay for it in your local jewelry store in the mall? Well, that all comes down to where your money is REALLY going, because when you pay for jewelry at a store, you’re paying for more, much more than you bargained for. It’s called overhead, and jewelry stores have got a TON of it. Think about it, do you think those shiny display cases, or the good-looking, dressed up salesperson come free? If so, you need to get back to Wonderland and say hi to Alice.
Physical jewelry stores have the same, if not more (being more classy) overhead than any other physical store, and if you’ve ever worked retail, you should have an idea of how outrageous some of their bills can be. From THOUSANDS of dollars in rent, wholesale ring to thousands of dollars in maintenance, to thousands of dollars in commissions, they have to pay their bills just like the rest of us.
So how can you get around it you might ask? How can you buy jewelry for so cheap if you don’t go to a jewelry store and help pay them to keep their lights on? The answer is simple of course. Several people every day are discovering online wholesale jewelry stores. Online wholesale jewelry stores have a far less cost of overhead than their physical counterparts. The same jewelry is kept in a warehouse with no nice carpet to clean, or high-class, high-pressured salespeople to support. It’s the exact same jewelry, with less overhead put into the price for the consumer, you, to pay.